Mirrors with memory
Aristotle said: “The greatest thing by far is to have mastered the metaphor.” And the Spanish philosopher and writer Jose Ortega y Gasset added, “The metaphor is probably the most fertile power possessed by man.” Metaphors are bridges connecting the new and the familiar. They help a skeptical audience embrace and value a new idea or concept. Why is that important? This past week we've been in several meetings where we discussed the use of narrative in change management. In essence [...]