Now how much more effective is this than a couple of posters on the wall and powerpoint presentations on improving your health by climbing the stairs ... Goes to show, when it comes to changing behaviour, we need to think outside the box!
Aristotle said: “The greatest thing by far is to have mastered the metaphor.” And the Spanish philosopher and writer Jose Ortega y Gasset added, “The metaphor is probably the most fertile power possessed by man.” Metaphors are bridges connecting the new and the familiar. They help a skeptical audience embrace and value a new idea or concept. Why is that important? This past week we've been in several meetings where we discussed the use of narrative in change management. In essence [...]
This is fascinating! One of the first things I remember hearing Dave Snowden speak about is how people make decisions. According to cognitive science we only have a very small percentage of what's in our visual range in sharp focus at any given time. We see through a series of spot observations and fill in the rest based on past experience. This often leads us to physically not see things that don't fit our expectations or patterns. I remember when [...]
The turnaround of Xerox is an important case study in today's global economic situation. Here's a Fast Company article that outlines how important stories are in this context. The article also shows how litte "s" stories becomes Big "S" stories: Storytelling is hugely important. At our town meetings, the most frequently asked question wasn't whether we'd survive, but what we would look like when we did. I got great advice: Write a story. We wrote a Wall Street Journal article, because they [...]
I’m currently reading Dan Brown’s novel Deception Point (not his best, but not a bad weekend read). I was struck by the motto of one of the characters - ‘Find the truth. Act on it’. My first thought was that this is such a simple statement, but with a lot of punch. If more leaders would adopt this as their personal ‘mission statement’ it would certainly have a great impact on the companies, countries, etc, that they’re supposed to be leading. Often, [...]