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Xerox: stories important in change

The turnaround of Xerox is an important case study in today's global economic situation. Here's a Fast Company article that outlines how important stories are in this context. The article also shows how litte "s" stories becomes Big "S" stories: Storytelling is hugely important. At our town meetings, the most frequently asked question wasn't whether we'd survive, but what we would look like when we did. I got great advice: Write a story. We wrote a Wall Street Journal article, because they [...]

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