Our mission: water and safety
Most traditional companies are quite intentional about choosing their mission, often settling on a well-crafted statement that sets market domination and excellence as their target. Sonja and I have been less intentional, and have rather let our mission emerge over the last 12 months - emergence is a key factor in managing complexity after all :) What is our mission then? It's not market domination, nor is it service excellence ... while those are important factors of our business. Rather, [...]
