Rhetoric of the “challenge”
In South Africa it is taboo to refer to "problems". This is especially true if you are a representative of government. "No, no, no Mr Interviewer ... I would not say it is a problem. Rather we are faced with a challenge." People fear that they are in some way resigning themselves to the "un-solvability" of the problem if they utter the very word. Behind this fear lies a a fatalistic way of languaging the issue at hand. Instead, the rhetoric [...]