mindsets

Aristotle said: “The greatest thing by far is to have mastered the metaphor.” And the Spanish philosopher and writer Jose Ortega y Gasset added, “The metaphor is probably the most fertile power possessed by man.” Metaphors are bridges connecting the new and the familiar.  They help a skeptical audience embrace and value a new idea or concept.  Why is that important?  This past week we've been in several meetings where we discussed the use of narrative in change management.  In essence [...]