In Gerald Zaltman's new book,Marketing Metaphoria he writes: "There are no easy solutions, just prescriptions for failure: When an answer immediately emerges from the data, the researchers probably rigged it into the study. That is, their confirmatory research mind-set unwittingly designed the study to arrive at the apparent solution. Beware of obvious conclusions." This is why we are such strong proponents of pre-hypothesis research.
The recent Presidential Mine Safety Audit has caused a ruckus on the wires for reporting that compliance with safety legislation in the South African mining industry is a mere 66%. We find this interesting in light of our just-released narrative research with Deloitte into the state of mine safety in the country. Our report (click here to download) highlighted the evident gap between the complex nature of the problems facing mine safety and the ordered solutions being utilized to address these problems. One [...]
