design identity probe

In a recent blog entry, Dave Snowden commented positively about the design elements that make up our corporate identity. Coming from him this is a great complement, as the interpretation of abstract ideas such as "probe, sense, respond" into visually compelling graphic elements was a challenge! I'd like to express appreciation to our designer, Angela Lang for a job well done! Maybe I should elaborate a bit on why we selected probe: sense: respond as a tagline. We see our core focus area as [...]