Water vs potholes – the problem of salience bias
My new concept for the week is salience. Before Leon from Occam's Donkey introduced me to it, I have to admit I didn't even know it existed. However, now that I am aware of it, I think it's quite an important factor in much of the work we do. Maybe I should start with a definition -Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." In short, salience theory studies what people deem [...]
