oral tradition stories

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Business Science killed the Narrative Star

There's a constant challenge we face when working with narrative material in business - that at some deep level, employees feel a resistance to telling anecdotes and stories in the organisational setting. Sometimes the resistance is direct, "We don't get paid to tell stories!". Somewhere in our history as people who have sold our souls to business, we have lost track of our natural ability to a) tell a story, and b) recognise when we are in fact relating a [...]

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