neuroscience

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Why BP’s engineers should take a break

One of the most enjoyable parts to many of our workshops is watching the reaction of people who fail to see a very obvious gorilla in a video clip because we told them to focus on counting basket balls being passed between two teams of players.  I'm not going to link to the video, because more and more people have already seen it and it spoils our fun! A recent post on Jonah Lehrer's Frontal Cortexexplains this phenomenon in a very [...]

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