SIMONSAYS communications signs research and organisational development consultancy
Friday, 02 November, 2012

Niche organisational development and research consultancy, The Narrative Lab (TNL), has appointed SIMONSAYS communications to handle its ongoing public relations requirements.

Based in Johannesburg, TNL offers tailor made solutions that equip leaders with the tools to understand the dynamics and problems experienced by their organisations, while also arming management with techniques to educate, motivate and shift mindsets so that sustainable change can take place. Using business narrative (or story-telling) as a diagnostic and intervention tool, TNL has conducted successful projects with companies such as Anglo American, Nedbank, PriceWaterhouseCoopers, Deloitte, Harmony, Sasol and Vodacom, to name but a few.

The PR appointment is effective from November and the campaign will focus on developing the TNL corporate image within South Africa – profiling its strategic direction and new product solutions into the market place.

SIMONSAYS communications MD, Melanie Stevens says: “We are looking forward to working with an innovative research consultancy that has a truly unique approach to people development and organisational problem solving. TNL has already built up a strong presence with many blue-chip companies and we intend to further develop this reputation by creating opportunities that will enhance its profile.

SIMONSAYS communications is an agency that specialises in publicity generating campaigns for its extensive client base. Clients in the agency’s fold include a host of companies across various industries, as well as non-profit initiatives. The teams’ core competencies encompass strategic consultancy, crises communication, as well as the origination and implementation of internal and external communication campaigns and project management.

About The Narrative Lab:
The Narrative Lab (TNL) is a South African company which through the use of narrative, probes and influences the mindsets, perceptions and belief systems that govern the patterns of behaviour within a team or organisation. Providing tailor-made solutions for business narrative in organisations, TNL gathers valuable stories and metaphors relating to various challenges facing a company. Using these anecdotes and narratives, TNL practitioners equip organisational leaders with the tools to understand the problems experienced by their people, as well as the language needed to articulate, educate, motivate and shift mindsets so create sustainable change.

Drafted and distributed by SIMONSAYS communications on behalf VWV:

Leane Buntting
011 465-9815