A short description of narrative research
I was asked to provide a short description of our approach to research, and how narrative fits into it. Here it is:
Simply put, we use narrative as a vehicle through which we surface the mindsets, perceptions, values and beliefs that govern people's behaviour. We gather experiential material from people in narrative form to create a narrative database. Narrative is a helpful research tool because it cuts through the surface of opinions and simple analyses people give, and uncovers a more substantive description of how they see the world and choose to act in it. We then analyse the database for drivers and patterns within the stories that inform us about what governs people's behaviour with regards to a complex phenomenon e.g. safety, culture, diversity.