New seasons and adventures

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New seasons and adventures

butterflyAlmost 7 years ago, Aiden Choles, Raymond Salzwedel and I decided to embark on a journey together that became The Narrative Lab.  Raymond has since moved on to a successful consulting career in EOH, and now the time has come for me to venture out on my own as well.

I am very proud of what we’ve built in TNL.  In many ways, we have been pioneers.  When we started our business with an offering based mostly on Complexity thinking and Narrative, those terms were still very unfamiliar in the South African business landscape.  We persisted, and today TNL is a flourishing company with many great projects under the belt.  Complexity thinking has become more mainstream, and it is gratifying to see the market start adopting the thinking we’ve espoused for so long. Along the way we’ve also built a really great team, seeing them flourish has been one of my greatest joys. TNL will continue as always under the very capable leadership of Aiden.

John Eldredge speaks about our lives being like stories, each day a new page with unknown adventures and surprises.  I would love to tell you what the next chapter of my story looks like, but as yet I don’t really know.  I am excited about the new season, and for a while I hope to simply posture myself to see what emerges in this new place.

I have learned so much in my 6 years in TNL and I have a deep desire to build on this foundation and do something impactful with everything I’ve learned.  I will probably continue to work in the spaces of complexity and narrative, but with a different focus.  A new passion that has emerged over the last 2 years is to assist people and organisations to build on their strengths and find meaning and purpose in work.

If you want to keep in touch and see how the journey unfolds, I will be blogging (for now) on

You can contact me on:


Twitter: @sonjabl


I sign off with these words from Ecclesiastes …

There is a time for everything, and a season for every activity under the heavens:


a time to be born and a time to die,

a time to plant and a time to uproot,

a time to kill and a time to heal,

a time to tear down and a time to build,

a time to weep and a time to laugh,

a time to mourn and a time to dance,

a time to scatter stones and a time to gather them,

a time to embrace and a time to refrain from embracing,

a time to search and a time to give up,

a time to keep and a time to throw away,

a time to tear and a time to mend,

a time to be silent and a time to speak,

a time to love and a time to hate,

a time for war and a time for peace.  



By |April 4th, 2013|Categories: Uncategorized|0 Comments

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