Definitions to challenge the business science monster

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Definitions to challenge the business science monster

Shawn, at Anecdote, recently wrote about the definition of a story, which he took from Annette Simmons latest book, Whoever Tells the Best Story Wins:

“Story is a reimagined experience narrated with enough detail and feeling to cause your listeners’ imaginations to experience it as real.”

Christopher Booker, in his seminal book on why we tell stories, wrote of stories as “structured sequences of imagery“. These are some helpful definitions to use in business space when confronting the lethargic effects of the business science monster in conversations.

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By |March 24th, 2008|Categories: Business|0 Comments

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