Broadly speaking, the heart of our business is about the gathering of stories (many stories) within organisations so that decision makers can better understand their organisation or problem they are facing. In a sense, we’re story-aggregators.
Online content aggregators like Afrigator do a great job of funneling African generated web content into one easy-to-use place – that’s a semi-official description. But what I think aggregators like Afrigator do, is to funnel stories, and fragments of stories. The challenge with dealing with this many stories is how to filter them so that one can make sense of what they collective is saying. This is done by searching for keywords and topics, but wouldn’t it be cool if we could use Afrigator as a measure of the pulse of African stories?