As you would have seen via our blog, twitter feed and our newsletter, we are partners in the upcoming 2010 Employer Branding Summit (find out more here). We are especially interested in how organisations can tap into the power of narrative to improve employee engagement and build connections with possible employees outside of the organisation.
In this article, Peter Schmitt (Tribalfish) draws on a very powerful metaphor of Spanish Geese to illustrate how organisations can capatialise on their employer brand. He writes:
As we […]