Monthly Archives: November 2009


An almanac of human emotion

One of the most novel, if not THE most novel applications of narrative I've come across in the last few years is the work of internet-artistJonathan Harris. He has done some really amazing stuff with gathering stories on the web and rendering them as art projects. In particular, We Feel Fine is my personal favourite. It's an almanac of human emotion. By trawling the web for blog posts, images and videos associated with the words "I feel ...", Harris has managed to measure [...]

By |November 12th, 2009|Categories: Uncategorized|0 Comments

The problem with focus groups …

We're often asked what the difference is between a focus groups and surveys and our approach to research.  I think this cartoon by Tom Fishburne illustrates the problem with most focus groups perfectly.  They are influenced by the facilitator (whether consciously or not) who is usually trying to prove a pre-existing hypothesis.  Our pre-hypothesis approach aims to obtain true insight into the perceptions of staff, customers etc, by mitigating against facilitator bias, and asking indirect questions aimed at eliciting narrative with no [...]

By |November 5th, 2009|Categories: Narrative|Tags: |0 Comments