I came across this little anecdote in and article in the latest edition of Strategy + Business. It illustrates how savvy leaders know how to use metaphors and symbols to get their point across effectively and strengthen company culture. David Ogilvy is the founder ofOgilvy & Mather, one of the most successful advertising agencies in the world.
“… it wasn’t just what David Ogilvy said that made his principles special; it was also how he said it. … Ogilvy communicated his principles […]